Choose sales territory size by how many doors one rep can realistically work in your cycle—based on density, capacity, geography, and follow-up resources—not by how large the shape looks on a map.
Sales territory planning and territory design start with door count and capacity. Dense blocks and sparse rural routes need different territory coverage even at the same acreage. Size live on the map with build your first territory, then assign ownership before the first knock.
How to size it
- Start from capacity — how many doors can a rep knock or mail per week?
- Watch the live count — the cart shows the lead total as you draw; resize until it matches capacity.
- Favor density — tight, walkable areas beat large, sparse ones for door-to-door.
- Leave room to repeat — size so a rep can cover it and come back for second touches.
Rules of thumb
For active canvassing, a few hundred homes per rep per cycle is a common target. For direct mail, you can go larger since there’s no walking. Adjust to your close rate and cadence.
See it in action
FAQ
What’s a good starting number?
A few hundred doors for canvassing; larger for mail-only. Tune from there based on how fast reps clear it.
Should every rep’s territory be the same size?
Same *workload*, not same area — balance by lead count so a dense zone isn’t unfairly heavy.
Can I resize later?
Yes — draw a new shape anytime. Territories are just saved lists, so adjusting is cheap.
