A neighborhood saturation campaign focuses on one area: pull every homeowner into a single list, then work that list repeatedly across door, mail, and follow-up until your brand owns the neighborhood.
Neighborhood marketing and saturation marketing win on depth, not citywide reach. Complete homeowner outreach starts with every door in the target area on one reusable list. Build that list once with build homeowner contact lists from a map, then run coordinated touches without rebuilding the data each round.
How to do it
- On the Map, search the neighborhood and draw a rectangle or polygon around the whole target area.
- Click Get Leads and pull every address — completeness matters more than trimming here.
- Name the list for the campaign (e.g. “Echo Farms — Spring Saturation”) so every touch ties back to it.
- Round 1 — direct mail the whole list. Round 2 — door-knock the same list. Round 3 — follow up the doors you missed.
- Update each contact’s Status as you go (New → Prospect → Qualified) so you can see coverage.
- Re-export the list between rounds; because it’s saved as an audience, you can work it repeatedly without rebuilding.
See it in action
FAQ
How many touches make a saturation campaign?
Typically 3–6 coordinated touches over a few weeks — enough that homeowners recognize your brand.
Why not just target the “best” houses?
Saturation works because of visibility and word-of-mouth — a whole street seeing your truck and mailers. Cherry-picking undercuts the neighbor-to-neighbor effect.
Does re-working the list cost credits again?
No — pulling the list uses export credits once. Re-exporting or re-working the saved audience afterward doesn’t re-charge for the same contacts.
